About Us

Anchor’d Inc. is a minority-owned social impact business specializing in organic aromatherapy and wellness products designed to promote healing, relaxation, and self-care. Our offerings include high-quality home accessories, organic skincare, bath salts, shower teas, room sprays, hand soaps, and more, all hand crafted with natural ingredients and therapeutic-grade essential oils. Each product is consciously created to provide comfort, reduce stress, and elevate the everyday routines of our customers. With an emphasis on sustainability and wellness, Anchor’d Inc. caters to individuals seeking holistic self-care solutions that support both physical and emotional well-being.

At the heart of our business is a mission to serve and uplift survivors of sexual assault, domestic violence, and exploitation. Since our inception in 2019, Anchor’d Inc. has distributed over 3,000 post-trauma essential care packages to survivors across the country. We are also actively developing the Anchor’d Housing and Career Development Program, which will include a tiny home community and an entrepreneurial business school, empowering survivors to rebuild their lives with dignity and independence. By blending conscious consumerism with meaningful social impact, Anchor’d Inc. allows customers to shop with purpose, knowing their purchases contribute directly to a greater cause.

With over a decade of experience in survivor advocacy, as a survivor herself, owner Shabranae Patton has worked alongside local, national, and global organizations to assist women and children on their path to healing. Her passion for organic wellness, coastal design, and artistic expression is deeply tied to her commitment to empowering survivors through mentorship, education, and social enterprise.

As the President and Founder of the Anchor’d Inc. Foundation and CEO of Anchor’d Inc., she oversees a premium organic wellness brand that provides post-trauma care packages to newly identified survivors of sexual assault, domestic violence, and human trafficking. These care packages are delivered to safe homes across the nation, offering survivors a small but meaningful step toward healing.

Her dedication extends beyond products, she is a member of EAST (Employers Against Sex Trafficking) for the city of Boston and the Massachusetts Attorney General's Office. Her work has been recognized with numerous accolades, including induction into the Boston Globe’s 2021 Everyday Heroes class, being a two-time Comcast Rise Award winner, and receiving recognition from the NAACP, Boston Celtics, Lowe’s Home Improvement Stores, and many others. Her journey has also been featured on NBC, CBS, podcasts, and local news articles.

At the heart of Anchor’d Inc. is a commitment to freedom, tranquility, and restoration for women who have been abused and violated. Her faith in Christ and love of the ocean—its calm, its strength, its vastness—has always been her source of inspiration. That passion for coastal tranquility infuses every product created, turning moments of self-care into opportunities for peace and renewal.

She along with COO and husband Myron, ensures that Anchor’d Inc remains dedicated to seeing survivors made healed, whole, and self-sufficient. At Anchor’d Inc., we are more than a brand—we are a beacon of hope, restoration, and healing for all.